Fueling Kentucky
Fueling Kentucky is hosted by the Kentucky Petroleum Marketers Association. The KPMA is a statewide trade association that was founded in 1926. It is made up of representatives of all segments of the petroleum industry to promote the interest and goodwill of everyone engaged in the marketing and distribution of petroleum products in Kentucky.
Fueling Kentucky
Ep. 36 Brand Building Disco Style With Damon Bail
Join us on the latest episode of Fueling Kentucky as we dive into the viral sensation disco-bathroom, the brainchild of Damon Bail, vice president of Hop Shops, the retail division of Valor Oil. Discover the fascinating story behind this innovative idea, from its inception to its meteoric rise in pop culture.
Damon shares the journey of how the disco-bathrooms came to be, the impact on store traffic, and viral popularity when one store hosted a wedding that caught the attention during late night talk shows. Damon also talks about how this unique marketing idea has played a surprising role in staff recruitment and retention to create a workplace culture that is as vibrant as the lights on a disco ball.
Fueling Kentucky is the podcast for all things fuel and convenience in Kentucky. Produced by KPMA, Fueling Kentucky provides listeners with timely information and insights about KY’s fuel and convenience industry, highlights KPMA members in action, and continues the ongoing awareness of our industry's importance to the Commonwealth.